ANA BOSNJAK

In 2014, I was at rock bottom.

I was unemployed, single, and crashing on my mom’s couch. Life felt like a series of almosts—I’d get close to getting my” break” only to fall short again.

Then, I made a bold move. I traveled to the Sahara Desert, leaving behind distractions and excuses. In the stillness of the dunes, I faced everything I’d been avoiding. 

It wasn’t easy or comfortable, but it was highly transformative.

Fast-forward to 2015, and I landed a job at a top SEO/SEM agency, working with e-commerce giants. A year later, I became the Marketing Manager for one of my clients, eventually scaling the business from 27 to 38 million SEK in just one year. 

I had it all on paper: a great job, a stunning home, and a seemingly perfect life.

But I was burnt out and constantly lacking time. Success had come at the cost of my health, relationships, and sense of true self.

So, I hit pause. I spent time in the Alps, reconnecting with myself in a quiet mountain village. Later on, I worked with a shaman, and step by step, I began to remember who I was beyond the hustle.

In 2021, I took a significant leap: I left a high-paying job to start my own business. I couldn’t say out loud, “I want to work for myself,” but I went all in.

By 2022, I worked 25-30 hours a week, took two months off, and ran a business without it running me.

That year, I realized something profound…

True success isn’t about doing more—it’s about doing less with intention. It's like the 80/20 rule, but in reverse—80% energy work, mindset, and being and 20% aligned action. 

In 2023, I cut back even further. I stopped consulting, paused coaching, and focused on creating long-term impact and simplicity in my life. 

Business Zen was born.

Today, I help founders and leaders escape the busyness trap and design lives that feel as good as they look on paper. 

Through speaking engagements, workshops, and my 1:1 mentorship, Business Zen Immersive, I guide others toward clarity, peace of mind, and sustainable success.

Let’s create your Business Zen story. 

Choose Your Starting Point with Business Zen

Wall of Zen

The BUSINESS ZEN Way

Business Zen is not just a strategy. It’s a way of being.

  • Success isn’t about doing more—it’s about doing less with intention. Simplify your systems, streamline your focus, and reclaim your time.

  • Your business should work for you—not the other way around. Build a life that supports your values, relationships, and well-being as much as it supports your goals.

  • Complexity breeds stress; clarity breeds power. Cut the noise, prioritize purpose, and make decisions with calm confidence.

  • Time is finite. Spend it on what matters most. Delegate, automate, and eliminate distractions to free yourself for the moments that truly count.

  • Growth doesn’t have to mean more complexity. Scale with intention, ensuring your systems and values remain aligned with your ultimate vision.

  • Leadership isn’t about being everywhere at once. It’s about staying true to your mission, empowering your team, and creating impact without sacrificing your peace of mind.

  • Your energy is your most valuable asset. Cultivate mindfulness, resilience, and calm to navigate challenges from a place of calm and reassurance.

  • Harmony is achievable when every part of your life works together seamlessly. Integrate your personal and professional worlds so they fuel and inspire one another.

  • Build something that matters—not just for today, but for generations to come. This is your legacy.

  • Simplicity is the ultimate sophistication. Lead a life where clarity, freedom, and alignment are not just goals—they are your reality.

Business Zen Insight.

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